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Arabian Roots commenced
its wholesale business in the early 1995 with the key
objective to service the needs of the growing demand from
contractors and large wholesalers.
Gradually, the Group expanded its sales force to 150
salesmen and has since established its retail outlets to
cover the building material demand from a large segment of
smaller sized sub contractors and home users. This segment
of the market was expanding rapidly and the demand was
growing. As the market demand increased, the Group acquired
3 production facilities to ensure product availability and
reinforce its supply position enabling it to effectively
extend its services to the growing customer base. The
combination of the wholesale, retail and manufacturing
support, enabled the Group to emerge as one of the strongest
establishment of comprehensive supplier of building material
with a network presence in the region.
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